Research shows that consumers wouldn't care if 75% of brands disappeared. We help clients develop strategies to ensure their brand is relevant and the brand promise is consistently delivered across the user experience.
Take the advantaged position with your next product launch by leveraging a stepwise process. For the last 15 years, we've guided organizations through a launch process for organizational alignment and launch optimization.
What does it take to connect patients to life saving or enhancing therapy you offer? We can help you map the treatment pathway and identify and overcome barriers that prevent therapy access.
Get to the bottom of what your customers think about your brand, product or service with focus groups, surveys, and interviews.
Is your organization generating and communicating the needed data to support product introduction and adoption? We have experience linking clinical, regulatory and marketing to create a strategic roadmap.
Continuation marketing is all about creating 360 degree customer value. We help clients review customer engagement to ensure value creation beyond the product so that even classic products stay top of mind.
Are you positioned to play in a competitive market against established corporations? We can guide you through commercial strategy creation from hiring a sales force to training and education plans and KOL engagement.
Understanding what is or isn't working and why is a critical component of any marketing plan. Improve your results and align your team by ensuring you have the right metrics in place.
Is your organization capitalizing on the these downstream communication strategies? They each have a place in reaching customers and other important stakeholders in the treatment pathway.
Don't know what to say or don't have time to say it? We can ghost write.
Communication with customers during uncertain or difficult times can further embed your brand and relationship. Ensure that your approach to crisis management keeps the customer at the center and builds trust.
The most critical factor for success in the marketplace is that the organization is aligned and executes the commercial strategy together. Playbooks help synchronize both internal and external communications.
Improve your patient satisfaction scores with consistent communication and enhance compliance with customized patient educational materials.
Leverage modernized tools and techniques for physician training including digital and virtual platforms.
Nurses are a critical stakeholder for optimizing patient outcomes. In hospital setting, align practices with organizational objectives to achieve implementation success. For industry, ensure you have a comprehensive training program to support nursing care.
We can support your teams as they create engaging training content to support technical, clinical or sales training for your field staff.
Lynx Capital Consulting
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